B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.
Examples of products sold through B2B marketing include:
- Major equipment
- Raw materials
- Accessory equipment
- Component parts
- Processed materials
- Supplies Venues
Source: Wikipedia
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